Market Tracking and Research Utilities

 

The InnKeeper system features a number of market related tracking and research tools that enable staff to reduce their workload, and to streamline activities such as Travel Agent commission reporting and payment processing.

 

 

TA Tracker

The TA Tracker works with InnKeeper, via the Market Code, as well as with the TA Pop Up, to link TA info with the reservations for a seamless update at check out. This TA Tracker automatically tracks frequency, date of stay, number of nights guest actually stayed, the total room revenue, and the commission payable based on a hotel entered percentage.

The TA Tracker can be implemented to be manually processed by staff, or to link automatically to the TA file during check out.

Purge and Management functions are built in.

 

 

Market Segment Tracker

The Market Segment Tracker links to the guest code in the InnKeeper system to automatically update market segments established by staff in the Market Segment data base. This data base provides information on DAILY, MTD and YTD market segment frequency and revenue.

The Market Segment Tracker requires staff to perform a room scan based process following room status reconciliation during the night audit.

Purge and Management functions are built in.

 

 

Source/Media Tracker

The Source/Media Tracker works with InnKeeper, via a designated code or reference field, to link special interest/source/reference info in the reservations. This Source/Media Tracker tracks frequency (number of nights) and the total room revenue generated for that category.

The Market Source/Media Tracker requires staff to perform a check out based process following the standard check out reconciliation during the appropriate shift change or the night audit.

 

Purge and Management functions are built in.

 

 

Market Source/Media/Location Research Utility

The Source/Media/Location research utility is a standalone utility that accesses and researches selected InnKeeper data files, via a user menu that facilitates entry, and storage, of:

for the purpose of researching the data to determine the frequency of events.

This Source/Media/Location research utility will research data in:

and report the frequency for each event for the today, or range of days selected, and the search criteria entered.

Multiple criteria codes/data can be entered and stored.